Getting the first 90 days of any customer relationship right is critical.

Research shows that in some industries over 70% of successful cross selling takes place in the first 90 days. Moreover good on-boarding results in 50% more customer revenues.

Moreover, if you get it wrong, you are twice as likely to loose your new customer in the first 90 days, than later in the customer life cycle.

Getting the first 90 days of any customer relationship right is critical. Research shows that good on-boarding results in 50% more customer revenues.

During the critical first 90 days, your new customer is full of optimism and hope about the new relationship, and when you have the greatest chance of cross selling another product.

It is known fact in many industries that over 70% of cross sells happen within the first 90 days, so having an optimized customer on-boarding process enables you to ensure that the customer gets off to the right start towards profitability. 

Moreover, if you get it wrong, you are twice as likely to loose your new customer in the first 90 days, than later in the customer life cycle.

Customer on-boarding processes automate the critical next steps for each customer to encourage and nurture the right behaviors. These processes track individual customer activities (or the absense of expected activities) and initiate personnally relevant individual actions to drive profitabel behaviors.

Key benefits:

• Increase revenue by up to 50%: research by BAI shows that you increase the number of customers who are more likely to purchase additional products by 50% with good on boarding programs. SeeWhy enables you to optimize your new customers on boarding with personal one to one actions based on their actions (or inactions) through this critical 90 day period.
• Optimize customer experience: new customers are particularly susceptible to poor experiences and service glitches, so it is critical to identify those customers affected by poor online experiences and by offline service experiences. New customers are also the quickest to judge you, and the least forgiving, so it’s important to act quickly and proactively. Best in class customer on-boarding programs build customer experience in from the start.
• Retain customers longer: its been proven that one of the most effective techniques of retaining customers is to cross sell then a second product or service line, in doing so deepening the relationship and increasing switching costs.

Resources:

• Read more about Customer On-boarding here
• Download the SeeWhy Customer On-boarding whitepaper here
• Watch a SeeWhy Customer On-Boarding web presentation here

SeeWhy has worked with some of the world’s leading companies to redesign their new customer online on-boarding processes. Contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it for more information or to discuss you own on-boarding initiatives.