Silverpop / SeeWhy integration for real time abandonment email

Silverpop announced today that it has integrated with with SeeWhy, Inc., the website conversion company, to integrate Abandonment Tracker Pro and simplify a website owner’s remarketing efforts. The integration enables optimized and automated, real-time email follow-up campaigns that can convert up to 50 percent of website abandoners to customers.

SeeWhy Abandonment Tracker Pro brings automated, real-time email remarketing to Silverpop Engage Transact customers. The result is a real-time remarketing solution that users can get up and running very quickly and easily, enabling them to send follow-up emails to website visitors immediately following abandoned sessions.

“Retailers understand that time is of the essence,” said Loren McDonald, vice president of industry relations for Silverpop. “This partnership provides our customers an opportunity to gain back an otherwise lost sale by tracking web abandonment in real time and allowing easy email follow up to provide further customer support.”

Read the full press release here