Twitter trends: Sale and offer code tweets up 28%

 In a SeeWhy survey in September, ecommerce marketers said they were planning on using social media for seasonal promotions this year, and in particular promoting free shipping offers. SeeWhy has been tracking Tweets on Twitter, and the trend is up.
 
Overall sale and promotion oriented key terms were up by 28% in the last two months. But the majority of the growth in tweets during the holiday season has been focused on the term ‘discount’, up by 80% over the last two months. Notably Tweets using the term ‘Free shipping’ however remain flat.
 
The growth in Tweets using sale and promotional terms were an estimated 32,000 tweets per hour. The largest single tweet term used was ’sale’ with 0.32% of the Twittersphere.
 

 
This data seems to indicated that ecommerce teams are reserving free shipping offers until after Black Friday, but have been relying more on straight promotional discounts in the run up to Thanksgiving.