Role Playing Helps Clarify Website Conversion Priorities

Thursday, 11 February 2010

When a website visitor drops items into your shopping cart, they are demonstrating intent to purchase. You’d be forgiven from assuming that most of these visitors would carry out their intent and complete the transaction. But as we all already know, on average about 7 out of every 10 shopping carts are abandoned.
 

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Posted by Charles Nicholls on February 11, 2010 at 10:47 AM

Remarketing to Shopping Cart Abandoners at Eat’n Park

Monday, 08 February 2010

By Charles Nicholls of SeeWhy and Joel Book of ExactTarget
 
We recently caught up with Adam Golomb, director of e-commerce at Smileycookie.com, to discuss their new shopping cart recovery program.
 

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Posted by Charles Nicholls on February 8, 2010 at 01:36 PM

What Conversion Rates from January 5 and 6 Can Tell Us

Monday, 25 January 2010

The shopping cart abandonment rate is a key metric every ecommerce team should track. When viewed across the ecommerce sector, changes in the abandonment rate give insight into mass changes in behavior which impact every website.
 

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Posted by Charles Nicholls on January 25, 2010 at 08:00 AM

Web Users Don’t Wait for Marketers

Friday, 22 January 2010

According to research, web users surf on average for 33 minutes at a time and view an average 46 pages across multiple sites. The range of web browsing duration varies wildly: from short bursts, up to the maximum found by the study—a continuous surfing session of 171 minutes, or just under three hours.

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Posted by Charles Nicholls on January 22, 2010 at 08:00 AM

Shopping Cart Abandonment Could Be CES’ Biggest Hurdle

Thursday, 07 January 2010

While shopping cart abandonment affects all categories of goods sold online, the consumer electronics category stands out as a problem child when it comes to website conversion. Currently averaging a shopping cart abandonment rate of 74 percent, some 10 percent above the ecommerce average, consumer electronics is one of the worst-performing online categories.

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Posted by Charles Nicholls on January 7, 2010 at 03:26 PM