The Cyber Monday Hangover

Wednesday, 16 December 2009

In the two weeks since Black Friday and Cyber Monday, online sales volumes have remained healthy, and the shopping cart abandonment rate steadied down to more usual levels, hovering around 65 percent. But these headlines mask an underlying trend to extensive discounting in order to get the volumes.

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Posted by Charles Nicholls on December 16, 2009 at 11:12 AM

Discount or Die?

Thursday, 10 December 2009

Despite some upbeat reports, the retail sector is facing a tough Christmas. A new Christmas Retail Survey released today by America’s Research Group (ARG) and UBS suggests that sales are weaker this year than in 2008. Of those consumers not shopping, 95 percent said they will wait if necessary until December 24 to get more items on sale.

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Posted by Charles Nicholls on December 10, 2009 at 01:00 PM

Analysis: How Shopping Cart Abandonment Affected Cyber Monday and Black Friday

Tuesday, 01 December 2009

In case you hadn’t noticed, yesterday was Cyber Monday, traditionally the largest online shopping day of the holiday season. SeeWhy tracks website conversions and ecommerce shopping volumes. Online shopping volumes were up by 19 percent compared with Black Friday and up by 46 percent compared with Monday one week ago.

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Posted by Charles Nicholls on December 1, 2009 at 10:53 PM

Black Friday Volumes Up Slightly with Heavy Discounting Driving Conversions

Monday, 30 November 2009

Early reports indicate that Black Friday retail sales volumes are up slightly over 2008 as expected, though discounting has been heavy. Deal focused consumers have been searching for offers, sales and promotions like never before.

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Posted by Charles Nicholls on November 30, 2009 at 09:00 PM