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Diageo PLC, the London-based maker of such premium alcoholic beverage brands as Smirnoff, Johnnie Walker and J&B, had a major supply chain problem -- only it didn't know it. The reason, according to Andy Cullen, head of planning and exports, was inadequate business intelligence.  

SeeWhy has given Cullen's group the business intelligence it needs to identify the source of supply chain problems and make good business decisions, he said.