SeeWhy enables you to build real time metrics, and generate real time alerts and actions directly from event streams, web traffic, or databases.

This real time analytic capability enables actions to be automated and optimized in response to business events. These events can be as simple as a combination of clicks on a website, to the absense of an expected activity, or a fraudulent transaction.

At a high level it looks something like this:  

Essentially there are 4 stages

• Capture

Capture the data  in real time or batch from websites, databases, middleware or business process management environments.

• Analyze

Compare the transaction with what would normally be expected at this point in time, considering past behavior and the behavior of similar transactions

• Act

The results of the analysis trigger an automated response, which can be as simple as an email alert, trigger a promotional offer or initiate a business process. At the same time the results displayed on the SeeWhy Navigator real time display, and can be streamed out to a data warehouse of your choice for traditional reporting

• Optimize

Finally, SeeWhy can automatically measure the outcome of the action in many cases, and using this knowledge optimize the different actions of similar transactions in the future.

Real time Metrics

Visibility of performance now and in the future at individual and aggregate levels

• Track spend uniquely for each individual customer
• Forecast likely end of month balance for each account

Real time Alerts

Tell me when there's a problem

• Alert their account manager when any customer action indicates likely churn

Real time Actions

Take appropriate action automatically

• Generate a promotional offer in real time based on their actions on the website now!