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Event Based Marketing
Optimizing Customer On-boarding

Getting the first 90 days of any customer relationship right is critical.

Research shows that in some industries over 70% of successful cross selling takes place in the first 90 days. Moreover good on-boarding results in 50% more customer revenues.

Getting the first 90 days of any customer relationship right is critical. Research shows that good on-boarding results in 50% more customer revenues.

During the critical first 90 days, your new customer is full of optimism and hope about the new relationship, and when you have the greatest chance of cross selling another product.

In some industries, it has been shown that over 70% of cross sells happen within the first 90 days, so having an optimized customer on-boarding process enables you to ensure that the customer gets off to the right start towards profitability. 

Key benefits:

  • Increase revenue by up to 50%: research by BAI shows that you increase the number of customers who are more likely to purchase additional products by 50% with good on boarding programs. SeeWhy enables you to optimize your new customers on boarding with personal one to one actions based on their actions (or inactions) through this critical 90 day period.
  • Optimize customer experience: new customers are particularly susceptible to poor experiences and service glitches, so it is critical to identify those customers affected by poor online experiences and by offline service experiences. New customers are also the quickest to judge you, and the least forgiving, so it’s important to act quickly and proactively. Best in class customer on-boarding programs build customer experience in from the start.
  • Retain customers longer: its been proven that one of the most effective techniques of retaining customer sis to cross sell then a second product or service line, in doing so deepening the relationship and increasing switching costs.
SeeWhy has worked with some of the world’s leading companies to redesign their new customer online on-boarding processes. Contact us at for more information or to discuss you own on-boarding initiatives.
 
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