Charles Nicholls is Founder and CEO of SeeWhy Software and a Business Intelligence visionary. He incorporated the company in 2003 with a vision to create a new generation of Business Intelligence to revolutionize the way we analyze and use data. Recognizing that traditional Business Intelligence is out of date and disconnected from day to day operations, Nicholls founded SeeWhy to ‘eradicate dumb processes from our businesses.’ Always on and never out of date, this next generation of BI enables users to build smart processes by building in intelligence into the standard operating procedure. This capability is now being referred to as “BI 2.0” and represents a fundamental shift in the way companies and government can now do business.  Under Nicholls' leadership, SeeWhy has grown from a ground-breaking idea into the technology leader in real-time Business Intelligence. SeeWhy is a Red Herring 100 Europe company, was recently picked as a leading ‘cool vendor’ in the Business Intelligence space by analysts Gartner Group, and rated a ‘Global Innovator’ by analysts GuideWire Group. Nicholls, a 20-year veteran of the software industry in the US and Europe, is internationally recognized as one of the preeminent thinkers in the Business Intelligence space. In 2003 The Massachusetts Institute of Technology selected Nicholls as a global leader in ‘Intrapreneurship’ following his highly innovative creation of Business Objects Analytics.  Nicholls is also the author of the controversial eBook “In search of Insight” which has established a new agenda for the Business Intelligence industry. In addition Nicholls is also inventor of several patents in the Business Intelligence space.  In his role as an advisor to leading companies globally, Nicholls has worked with many of the world’s top companies on their BI systems, including Amazon.com, BellSouth, Capital One, Citibank, Chase, Diageo, Ebay, GE, JPMorgan, Lands End, Marks and Spencer, MasterCard, Sainsbury’s.    Before creating SeeWhy, Nicholls was an executive officer of real-time fraud detection solutions provider HNC Software. During his tenure HNC was successfully sold to FairIsaac Corporation (NYSE FIC) for $800m. Prior to HNC, Nicholls spent 6 years at Business Objects (NASDAQ BOBJ), where as a leading BI visionary he founded and led the Business Objects Analytics division and ‘Skunk works’ engineering team.  Nicholls also founded Ithena, an award winning and highly influential Silicon Valley CRM analytics startup, which Nicholls merged with Business Objects in 2000. During his tenure he drove revenues from concept to $28m in three years.