Press Releases
SeeWhy Delivers Right Message at Right Time at Silverpop Client Summit
Session Highlights Best Practices for Optimizing Website Conversion Rates, Recovering Abandoned Shopping Carts; Exhibit Adds 1-to-1 Social Network Remarketing Campaigns
Silverpop Client Summit — ATLANTA and ANDOVER, Mass. — April 26, 2010 — With consumers interacting with marketing messages 24/7, on multiple devices, in multiple locations and via multiple channels — delivering the right message at the right time can mean the difference between being ignored and gaining a conversion.
At the Eighth Annual Silverpop Client Summit, executives from SeeWhy, Inc., the company that boosts website conversion with real-time remarketing, and S&S Worldwide, a national distributor of arts and crafts and sporting goods products for recreation, health care and education professionals, will look at some of the latest technologies and approaches marketers are deploying — including send-time optimization, real-time content and real-time cart abandonment — that help deliver content when recipients are in their inbox or purchase process.
What: “Delivering the Right Message at the Right Time”
Who: Charles Nicholls, founder and chief strategy officer, SeeWhy; Carolyn Nye, marketing manager, S&S Worldwide
When: Tuesday, May 4, 2010; 2:30-3:15 p.m.
Where: Eighth Annual Silverpop Client Summit; May 3-5, 2010; InterContinental Buckhead Hotel, Atlanta, GA
In addition to its session presentation, SeeWhy will be in demonstrating Conversion Manager, the automated web analytics service that optimizes website conversion rates. Conversion Manager makes it easy for website owners to recover up to 50 percent of website abandoners by triggering automated, real-time remarketing campaigns using email and social media. Beyond remarketing to abandoners, Conversion Manager lets ecommerce teams drive additional online revenues by running intelligent, one-to-one social network campaigns with website visitors.
Conversion Manager dramatically expands the real-time abandonment remarketing capabilities of its predecessor, Abandonment Tracker Pro. With added support for Facebook, Twitter and MySpace, Conversion Manager is unique in its ability to track individual visitor’s behavior on ecommerce and other websites and trigger automated, real-time messages to shopping cart, online form, and other abandoners by email and social media the moment abandoners leave the site. In addition to extending website owners’ abandonment remarketing reach, Conversion Manager’s social network support opens the doors to a broader range of behavior-based, triggered messaging to re-engage established customers as well as abandoners.
For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.
Resources
SeeWhy eBook, “Lessons Learned from the Top 10 Converting Websites”: http://seewhy.com/top-ten-converting-websites.htm
SeeWhy website: http://www.seewhy.com
SeeWhy press releases: http://www.seewhy.com/about_press_releases.htm
SeeWhy blog: http://www.seewhy.com/blog
SeeWhy on Twitter: http://twitter.com/seewhyinc
SeeWhy on Facebook: http://www.facebook.com/SeeWhyInc
SeeWhy resource center: http://www.seewhy.com/resources.htm
About SeeWhy
SeeWhy is the industry’s only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy’s services (SaaS) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages.
Powered by a unique “in-memory” event processing engine, the SeeWhy suite of real-time web analytics is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations.
SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner, Inc. SeeWhy has also been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.
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SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.
Tags: shopping cart abandonment, website conversion, web analytics, SeeWhy, ecommerce, internet marketing, email remarketing, marketing software, 1-to-1, social media, email conversion, Silverpop, S&S Worldwide
Media Contact:
Nicole Messier, media relations for SeeWhy
TECHMarket Communications
518.306.4029
