SeeWhy Reveals Lessons Learned from Top 10 Converting Websites

 Free eBook Identifies Top 10, Covers Strategies Used to Drive Conversion 

• Top 10 converting ecommerce sites, on average, convert roughly 10 times as many visitors into customers as the typical site — 23 percent vs. 2-3 percent
• Research challenges conventional wisdom that prizes SEO and streamlined processes, and instead champions long-term customer engagement
• Download the free eBook, “Lessons Learned from the Top 10 Converting Websites” 

ANDOVER, Mass. — April 28, 2010 — Conventional wisdom emphasizes SEO and streamlined conversion and shopping cart processes — reduce the number of steps, offer guest checkout, and the like — to optimize website conversion rates. However, research reveals that the top 10 conversion converting websites are more interested in establishing long term relationships with their customers than making a quick, one-time sale. Still, they convert approximately 10 times as many visitors as the average ecommerce site. 

In its new eBook, SeeWhy, Inc., the company that boosts website conversion with real-time remarketing, identifies the 10, top-converting ecommerce sites and the strategies they use to drive website conversion. With the top 10 ecommerce sites converting, on average, 23 percent of their visitors into customers — compared to 2-3 percent for typical websites — the research offers valuable insight into the Internet’s most successful conversion practices and the tactics used by the ecommerce teams behind them. 

What:    eBook: “Lessons Learned from the Top 10 Converting Websites” 

When:   Available immediately 

Where:  Download “Lessons Learned from the Top 10 Converting Websites” at http://seewhy.com/top-ten-converting-websites.htm 

The top 10 converting websites is based on Nielsen data for six months, ending in November 2009. In order to qualify, a website needed to achieve a minimum of 5 million unique visitors per month. Conversion is measured based on the ratio of site visitors to purchasers in a given session. 

Readers will learn the contrarian approach to conversion that has made the top 10 so successful, including the following tenets: 

• A customer is for life, not just a session – The top 10 are optimized for repeat purchases, not for the first purchase. They make it easy for returning visitors to purchase. And they drive visitor numbers via traditional direct marketing (email and catalog).
• Superior search and selection – The top 10 have invested in slick merchandising, making their sites easy to browse and pleasurable to shop — especially for unplanned purchases.
•  Lifetime remarketing – All of the top 10 use remarketing vs. 25 percent of companies in the ecommerce sector. Done well, remarketing is perceived as good service by customers. As a result, recommendations, suggestions and relevant content delivered through email, get very high open — and very low unsubscribe — rates.

For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc. 

Resources 

SeeWhy eBook, “Lessons Learned from the Top 10 Converting Websites”: http://seewhy.com/top-ten-converting-websites.htm
SeeWhy website: http://www.seewhy.com
SeeWhy press releases: http://www.seewhy.com/about_press_releases.htm
SeeWhy blog: http://www.seewhy.com/blog
SeeWhy on Twitter: http://twitter.com/seewhyinc
SeeWhy on Facebook: http://www.facebook.com/SeeWhyInc
SeeWhy resource center: http://www.seewhy.com/resources.htm

About SeeWhy

SeeWhy is the industry’s only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy’s services (SaaS) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages. 

Powered by a unique “in-memory” event processing engine, the SeeWhy suite of real-time web analytics is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations. 

SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner, Inc. SeeWhy has also been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/. 

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 SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners. 

Tags: shopping cart abandonment, website conversion, web analytics, SeeWhy, ecommerce, internet marketing, email remarketing, marketing software, 1-to-1, social media, email conversion 

Media Contact:

Nicole Messier, media relations for SeeWhy
TECHMarket Communications
518.306.4029
Nicole@TECHMarket.com