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Conversion Academy

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Learn About Website Conversion

Welcome to the Conversion Academy

The Conversion Academy is our online learning center designed to help eCommerce folks and Internet marketing executives gain instant access to practical tools and tips for improving website conversion rates and tackling shopping cart abandonment issues. Resources include: webcasts, white papers, case studies and eBooks curated by leading online marketing experts.

Webcasts

Topic
Details

5 Ways to Double Email Address Capture
Watch Webcast

Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address — both designed to help you optimize your overall online marketing strategy.

Rethinking Abandonment
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Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.

How to Optimize Shopping Cart Campaigns
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In this 30-minute webcast, as Charles Nicholls reviews the newest tips and best practices in the industry - all designed to help produce the highest ROI for your shopping cart campaigns and remarketing efforts. This is the third part of The Science of Shopping Cart Abandonment series.

How to Bring Lost Sales Back
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Join conversion expert Charles Nicholls for a 30-minute review on the latest tips guaranteed to help you recover up to 50% of your abandoned shopping carts this holiday season. This is the second part of The Science of Shopping Cart Abandonment series.

Why People Abandon Online Shopping Carts
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Learn the reasons why visitors abandon and simple techniques you can use to reduce shopping cart abandonment. This is the first part of The Science of Shopping Cart Abandonment series.

Cyber Monday Conversion Secrets
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Learn the secrets that top online retailers are using to optimize their holiday strategies and combat shopping cart abandonment.

Maximizing Conversions from Web Forms
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62% web forms are abandoned before completion - learn how to design single and multi-page forms that increase conversions.

Holiday Season Tips: Keeping Them in the Shopping Cart
Watch Webcast

Get ready for the holiday season with these 7 quick fixes to your website to increase conversions this holiday season.

Email Remarketing and Compliance Webinar
Watch Webcast

Ruth Boardman, Joint Head of International Privacy and Data Protection Group at Bird & Bird, gives an overview on CAN-SPAM rules & EU Privacy Directives on shopping cart & web form recovery emails, and what they mean for you.

Case Study: Eat'n Park
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Find out how Eat'n Park/Smileycookie.com used remarketing to increase sales by recovering 17% of abandoned shopping carts with SeeWhy's Conversion Manager.

The ROI of Remarketing
Watch Webcast

Wondering how you can boost your marketing ROIfast? Remarketing is the answer. Learn how to maximize open your email remarketing open rates, and use social media to improve conversions.

The Conversion Leaders Summit
Watch Webcast

Learn how to improve your website's performance. Get tips from an expert panel of SEO, ESP, and website conversion thought leaders:

  • SEOmoz.org, SEO Specialist, Danny Dover
  • SiteTuners.com, CEO, Tim Ash
  • Silverpop, VP of Industry Relations, Loren McDonald
  • SeeWhy, Founder and Chief Strategy Officer, Charles Nicholls

Top 6 Ecommerce Conversion Tips
Watch Webcast

Special guest, Site Tuners' Tim Ash reviews the 6 tips that will boost eCommerce sales in your conversion funnel, including how to properly optimize your landing pages.

Leveraging Facebook to Drive eCommerce Revenues
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Learn how you can easily leverage Facebook 'Like' and 'Connect' to convert your fans into customers, and drive more traffic to your website.

The 5 Best Techniques for Recovering Abandoned Shopping Carts with Email and Social Media
Watch Webcast

Special guests from Silverpop review how to write compelling emails proven to recover shopping cart abandoners, and how to use social media to convert social visitors into customers.

Top 5 Email & Social Marketing Secrets that Boost $$$
Watch Webcast

Special guests from ExactTarget join to discuss the techniques top companies are using for their remarketing efforts, and how to properly capture email addresses on your website.

Social Media: Show Me the Money
Watch Webcast

Learn about what customers want from a brand's social marketing and your social media marketing tactics can turn fans into sales.

Lessons Learned from the Top 10 Converting Websites
Watch Webcast

Identify the top 10 converting websites, the 3 big ideas they use to drive sales, and how to perform like an above average website.

The 7 Secrets to Recovering Abandoned Shopping Carts
Watch Webcast

Learn how and when to send remarketing emails for maximum relevance and response, and what pitfalls to avoid.

White Papers, Case Studies, and eBooks

Type
Details

White Paper

Email Remarketing and Compliance

Download

Case Study

Lucky Brand Jeans

Download

Case Study

Championship Productions

Download

Case Study

Eat'n Park

Download

eBook

Lessons Learned from the Top 10 Converting Websites

Download