Charles Nicholls is Founder and Chief Strategy Officer of SeeWhy. He incorporated the company in 2003 with a vision to create a new generation of real time analytics to revolutionize the way we analyze and use customer data.

 
Recognizing that traditional Web Analytic approaches are limited to historical analysis, Nicholls founded SeeWhy to make ecommerce more relevant to individual visitors and customers through real time web analytics. Nicholls, a 20-year veteran of the software industry in the US and Europe, is internationally recognized as one of the preeminent thinkers in the Analytics space. In 2003 The Massachusetts Institute of Technology selected Nicholls as a global leader in Intrapreneurship following his highly innovative creation of Business Objects Analytics. In his role as an advisor to leading companies globally, Nicholls has worked with many of the world's top companies on their web and customer analytics programs, including Amazon.com, Ebay, Lands End, MasterCard and a many smaller companies.
 
Before creating SeeWhy, Nicholls was an executive officer of real-time analytics company HNC Software. During his tenure HNC was successfully sold to FairIsaac Corporation (NYSE FIC) for $800m. Prior to HNC, Nicholls spent 6 years at Business Objects (NASDAQ BOBJ), where as a leading analytics visionary he founded and led the Business Objects Analytics division.
 
Nicholls also founded Ithena, an award winning Silicon Valley CRM analytics startup, which Nicholls merged with Business Objects in 2000. During his tenure he drove revenues from concept to $28m in three years.